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Bachelor of Science in International Marketing

Get ready for a successful career in international marketing with Schiller. Learn how to use the latest digital trends and data-driven marketing to create brand identity and recognition strategies with our Bachelor of Science in International Marketing course.





Madrid, Paris


40 months, 4 years


120 American Credits, (equivalent to 240 ECTS)

Study Bachelor of Science in International Marketing

Join the world of international marketing with Schiller International University's Bachelor of Science in International Marketing. Our course focuses on the latest digital trends and equips you with the knowledge and skills to navigate the global marketplace. You will learn about data-driven marketing and how to leverage data to make informed decisions and stay ahead of the curve. From concept to market launch, this international business and marketing course will teach you everything from product creation to growth and how to spearhead e-commerce projects and position them in the market for digital transformation.

At Schiller, we aim to prepare our students to become future leaders in the field. With our Bachelor of Science in International Marketing course, you will learn how to develop powerful brand identities and create communication strategies that cut through the noise, allowing you to stand out in the competitive marketing landscape.

A study plan showing Curriculum: General Education, Knowledge Area and Elective Courses


The Bachelor of Science in International Marketing degree at Schiller International University offers a meticulously crafted syllabus designed to equip you with the technical skill sets and knowledge needed to navigate the challenges of the global STEM landscape. You will study General Education, specific knowledge from your area of study, and technical courses applied to your industry:

Subject Credits
Behavioral Psychology and Wellbeing 3
English Composition 3
College Research and Writing 3
Public Speaking 3
Beginning Foreign Language I 3
Beginning Foreign Language II 3
Introduction to International Business 3
European Modern History


Global Perspectives on International Relations 3
Introduction to Big Data and Artificial Intelligence 3
College Mathematics 3
Science and Society 3

Subject Credits
Accounting I 3
Ethics and Law in International Business 3
International Marketing 3
Communication and Negotiation Skills 3
Statistics 3
Digital Marketing Technology 3
International Business Policy 3
Entrepreneurship and New Ventures 3
Capstone Final Thesis/Project


Final Thesis/Project I 3
Final Thesis/Project II 3
Sales Management and E-Commerce 3
Principles of Microeconomics 3
Principles of Macroeconomics 3
Applied Mathematics and Data Analysis 3
Fundamentals of Marketing 3
Product Marketing 3
Marketing Strategy 3
Integrated Marketing Communication 3
Relational, Direct and Interactive Marketing 3
Big Data for Marketing Analysis 3
Price and Cost Management 3
Social Media Marketing 3
Brand Management 3
Corporate Internships - Marketing 3

Subject Credits
Accounting II 3
Leadership and Decision-Making 3
Sustainable Development 3
Human Resources Management 3
Business Project Plan 3
Multinational Enterprise 3
International Trade and Finance 3
Cross-Cultural Communication 3
Cross-Cultural Communication Project 3
Intermediate Foreign Language I or any 200-400 Level Elective


Intermediate Foreign Language II or any 200-400 Level Elective 3
Advanced Foreign Language I or any 200-400 Level Elective 3
Advanced Foreign Language II or any 200-400 Level Elective 3
Sales Management 3
Distribution and Retail 3
Organizational Psychology 3

*The curriculum is subject to change. Each campus and program may have additional requirements and exceptions.

Why Study a Bachelor of Science in International Marketing

Gain Global Perspective

Schiller International University offers a unique opportunity to gain a global perspective and experience diverse cultures. With students from over 130 nationalities and a vast network of 20,000 alumni, you can study more about international business and marketing in a setting that provides a rich and immersive global learning experience.

Future-Focused Curriculum

The Bachelor of Science in International Marketing program at Schiller International University provides an opportunity to pursue a career in an emerging and popular field with abundant future career prospects. After completing the International and Marketing course, you will be better prepared to position yourself as a leader in business analytics and enjoy high employability prospects.

Challenge-Based Learning

At Schiller, we strongly believe in practical-based learning. Our expertly curated Bachelor of Science in International Marketing degree is designed to provide you with hands-on experience by working with international startups on real-world challenges. You will develop top skills and gain valuable insights into the international business and marketing world.

Global Employability Path

Become a Smart Global Professional ready for the challenges of the global job market with our immersive, highly employability-oriented training activities. From day one, we will provide you with direct access to international professionals and leading companies/organizations to build a Global Employability Path.

Schiller University partner for dual degrees: University of Roehampton London Logo
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Comunidad de Madrid Accreditation Logo
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U.S. Department of Education Accreditation Logo

Our Numbers






Years of Experience


International Campuses



Tuition Fees

Cost of the BS in International Marketing*

Tuition fees for European Campuses

€ 15,400

Tuition fees for the Tampa Campus

$ 17,100

*Price per average school year – 10 courses/months – 30 credits. The standard price, not including additional possible scholarships.

SIU has partnered with Flywire, a global payment platform that helps you make international payments reliably, at favorable exchange rates, and without costly bank fees.

Scholarships available!

Discover all the scholarships you can apply for and choose the one that fits your situation!

At Schiller International University, we provide you with a full detailed list of available scholarships: Initial eligibility, Documentation requirements, Amount of the award, Continued eligibility requirements, and Eligibility for re-applying upon loss of an award. If you need additional information or personalized attention, contact us. We will be happy to help you.

Cost of Living

Please check the table below to find the estimate we have calculated for various expenses you could face while living in one of the four cities our campuses are located in. The price is estimated on a monthly basis.

Housing € 750 € 950 € 770 $ 1,700
Food € 200 € 320 € 270 $ 400
Transportation € 20-50 € 40-84 € 35-82 $ 50-75
Telephone € 20 € 32 € 40 $ 45
Miscellaneous Personal Expenses € 200 € 300 € 220 $ 400

Books, Course Materials,

Supplies, & Equipment

€ 35 € 35 € 35 $ 37
TOTAL € 1,255 € 1,721 € 1,417 $ 2,657

Admission Process


Fill out the application Enrollment


Send all required admissions documents

This includes transcripts, passport documentation, proof of English proficiency, etc.


Complete the interview

The interview with your Admissions Representative provides a great opportunity to ask questions, define your educational and professional goals, and discuss whether a Schiller degree will meet your needs.


Once accepted, you will receive an acceptance package

In the case of students needing a VISA, you will receive a scanned copy of a conditional letter of acceptance, along with the invoice for your first semester’s tuition. Once it is paid, you will receive the official copy of your acceptance letter and acceptance package.



You are now part of Schiller’s learning community.

Credit Recognition and Transfers

At Schiller International University, we understand that your academic journey is unique. If you've completed the American High School system, A-levels, AP (Advanced Placement), IB (International Baccalaureate), or the French Baccalaureate, you have the opportunity to accelerate your path to success.

Request a Credit Transfer Review and validate up to 36 credits of your General Education. Contact our admissions team for further information.

Global Employability Path

Try our Global Employability Path (GEP) to acquire knowledge, develop your soft skills, build connections, and succeed as a Smart Global Professional. The program is designed to provide graduates with one year and undergraduates with four years of skills training and experience. Upon completion, you will receive a Global Employability Certificate. We are confident that the GEP program will prepare you to thrive in a competitive and dynamic global environment.