Carmen Alba was the Global Academic Chair for Business and Economics at Schiller International University from May 2021 until her promotion to Campus Director in November 2022.  She holds a Ph.D. in Communication, an LLM in Commercial Law, a Master’s Degree in Global Marketing Management and she has a Bachelor´s Degree in Law.

The last fifteen years of her professional activity have been devoted to teaching and researching at universities and business schools in Spain and the US. During this time, she has also remained active as a professional in consulting and training projects in large companies, the Public Administration and SMEs. She also carries out business plans, internationalization plans, and collaborates as a mentor for entrepreneurs with the Lean Start Up methodology in coworking spaces. In addition, she has carried out tutoring projects for companies in business growth programs in collaboration with town halls in Spain. Her teaching experience in these years has focused on subjects related to Business and Marketing (marketing, strategy, international trade, internationalization, entrepreneurship, etc.).

She has also held the positions of Academic Director and Academic Projects Coordinator of the School of Social Sciences and Communication at Universidad Europea where she was responsible for implementing the Challenge Based Learning (CBL) methodology within the school and plan the faculty training. She has been immersed in CBL for several years now and has overseen the CBL project, which brings real world challenges from real organization and companies to our classrooms, where students learn by doing participating in the resolution of the challenges.