Bachelor of Science in International Marketing

Degrees are taught in English. Our programs offer the flexibility that allows students to study at their own pace. You can earn a double degree by adding on another major at the end of the program.

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Intake

Multiple start dates during the year

Duration

40 months / 4 years*

Credits

120 American credits**

Campus

Madrid and Paris

Language

English

Contact our admissions team to learn more about our available intakes across all campuses. * Average school year: 10 courses (10 months) – 30 credits. ** Equivalent to 240 ECTS. Bachelor’s Degree pending verification from local authorities.

Benefits of the American Education System

Make your high school effort worthwhile!

If you study Advanced Programs or the International Baccalaureate during high school, The Global American University, Schiller will reward your efforts. Request a Credit Transfer Review and validate up to 36 credits of your General Education.

Contact our admissions team for further information.

Bachelor’s Degree in International Marketing

In the Bachelor of Science in International Marketing students will learn the principles of Marketing in today’s digital world within a global context as well as acquire Speaking and effective multicultural communication skills, multicultural writing skills, and critical thinking for judgment and decision-making in a fast-changing environment such as today’s digital business world.

Marketing Job Outlook 2020 - 2030*

  • +10% Expected Growth
  • 348,7K Projected Employment
  • Career Areas: Professional, scientific, and technical services, Management of companies and enterprises, Finance and insurance, Manufacturing, Wholesale trade.

* US Market. Source: U.S. Bureau of Labor Statistics.

Graduates of this Bachelor’s Degree in International Marketing will be able to:

  • Critically analyze and apply marketing information management concepts, systems, and tools needed to obtain, evaluate, and disseminate information for use in making marketing decisions. 
  • Develop strategies for the efficient and effective communication, placement/distribution of products, concepts, goods, and services that respond to international markets. 
  • Investigate emerging client needs and desires and make marketing recommendations regarding business decisions. 
  • Formulate a marketing plan that will meet the needs or goals of a business or organization. 
  • Evaluate the impact of changing global, political, economic, competitive, environmental, cultural, and social systems on marketing strategy development. 
  • Using best practices and international standards to justify the need to be aware of and respectful to ethical issues and responsible citizenship as applied in the professional context of marketing activity. 
  • Integrate transferrable skills in oral and written communication, teamwork, guided learning and independent study. 
  • Foster scholarship and research in advancing international marketing.
  • 100% Global Experience: Study at four different international locations.
  • Reality-Based: Practical learning and challenges with companies and organizations.
  • Interdisciplinary: Business, Digital, Tech, and Sustainability focus.
  • Focused and Flexible: One course per month and multiple formats.
  • Personalized Path: Create your own journey based on your goals and needs.
  • Future-Oriented: Career Services and mentoring programs.
  • International Faculty: Referred professionals that share updated knowledge and challenge students with real cases.
  • Learning Partners: Business partners and organizations to expand community engagement and networking.
  • Personal Advisors: Trusted advocates to support you from day one in reaching your goals.
  • Diverse Community: A multicultural and inclusive community with more than 100 nationalities.

The Real Global Learning Experience

Learn-by-living in different international locations and acquire the knowledge, experiences, skills, and global mindset to become a Smart Global Professional.

Start Studying in Your Own Personalized Way

Establish your own roadmap and choose how you want to study thanks to Schiller’s personalized path structure.

Curriculum*

Learn more about international degrees based on the US higher education system in the "Academics" section on our  FAQ page.

Required General Education Courses

Program codeSubjectCredits
ACG 2001Accounting I

3

BA 261Principles of Business Law

3

BA 374Statistics

3

BA 399Ethics in International Business Environments

3

EC 310Intermediate Economic Theory

3

ECO 2013Principles of Microeconomics

3

ECO 2023Principles of Macroeconomics

3

FR/GE/SP 101Beginning Foreign Language I (French, German, Spanish)

3

FR/GE/SP 102Beginning Foreign Language 2 (French, German, Spanish)

3

MA 172Applied Mathematics

3

MAR 2011Principles of Marketing

3

PSY 1021General Psychology

3

Required Core Courses

Program codeSubjectsCredits
BA 320Digital Advertising

3

BA 322International Marketing

3

BA 330Applied E-commerce

3

BA 341Business Finance

3

BA 358Services Management

3

BA 384Behavioral Aspects

3

BA 410Production and Operations Management

3

BA 415Marketing Technology

3

BA 435Entrepreneurship

3

BA 439International Business Policy

3

BA 472Cross Cultural Negotiation

3

DIG 335Sales & E-commerce

3

MAR 221Marketing Research I

3

MAR 222Marketing Research II

3

MAR 228Product Marketing

3

MAR 325Marketing Strategy

3

MAR 328Integrated Marketing Communication

3

MAR 329Relational, Direct and Interactive Marketing

3

MAR 342Big Data for Marketing Analysis

3

MAR 350Sales Management

3

MAR 351Price and Cost Management

3

MAR 352Distribution and Retail

3

MAR 425Social Media Marketing

3

MAR 428Business and Marketing Plan

3

MAR 470Brand Management

3

MAR 490Corporate Internships

3

CA 491Capstone I-A

3

CA 492Capstone I-B

3

* Curriculum subject to change. Each campus and program may have different requirements and exceptions. 

Instructional Delivery

At Schiller International University, we care about your academic needs. We offer instructional delivery adapted to your individual learning style.

  • Courses are taught in English and with an international focus.
  • Our academic system consists of studying one course per month, which allows students to limit their mental focus, improve concentration, and assimilate the knowledge and skills taught more easily.
  • If you maintain a good Grade Point Average, you may study more than one subject per month and complete your program in less time.
  • Schiller is dedicated to preparing students for their future professional careers, which is why our courses combine theory with practice.
  • You will work collaboratively with classmates on such projects as case studies and presentations under the guidance of professors who bring real-world experience into the classroom.
  • SIU brings together an international faculty with a diverse array of professional experience.

Internships

Students completing the Bachelor of Science in International Marketing are encouraged to seek internship opportunities to support their learning and to gain practical work experience.

The Global American University, Schiller

130 Nationalities
50 Years of history
20000 Alumni

Enrolling in a University Has Never Been Easier

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    Pay the application fee

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    Complete the interview

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    Send all required admissions documents

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    Once accepted, you will receive an acceptance package

    In the case of students needing a VISA, you will receive a scanned copy of a conditional letter of acceptance, along with the invoice for your first semester’s tuition. Once it is paid, you will receive the official copy of your acceptance letter and acceptance package.
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    Congratulations!

    You are now part of Schiller’s learning community.

Start Your Bachelor’s Degree Now and Benefit from Our Scholarship Plan

Ask our admissions team for help. They’re here for questions you may have while making your decision, including information about scholarships available, financial aid, etc.

Don't miss out on this opportunity!

Cost of the BS in International Marketing *

* Standard price not including additional possible scholarship. Average school year – 10 courses/months – 30 credits.

Tuition fees for European campuses
15,400
Tuition fees for Tampa Campus
17,100
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Start Your Career at Schiller Now!

Do not wait any longer! Contact our Admissions Team for further details. We will be happy to help you achieve your goals.

Need any help? We are here for you.

Earn a Double Degree and Go Further

If your ambition is to go one step further and have a fulfilling and successful international career, complete your degree by studying an additional program. The only requirement needed is to complete the first degree before starting the second one. Ask our teams about the details, we will be glad to help you!

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See What Our Alumni Say

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Lerato T. Shaylor

At Schiller, I was given the freedom to make decisions about my studies and career. I still feel the support and advice from my tutors – some of the most formative guidance I have ever received.

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Griffin Hill

My time at Schiller has allowed me to live in different countries. Studying international topics in a practical learning environment is something you can't achieve at other universities.

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Iñigo Gastón

My experience has been great. After working for a few years, I realized how up to date this learning system is. Also, the skills I acquired have helped me achieve professional growth.

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Natalia Malvar

My experience at SIU has been extraordinary and incredibly rewarding both at an academic and intellectual level, and at a personal growth level.

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Steven Gatewood

I have truly enjoyed my experience at Schiller! As an online student, I always felt the sense of community. The staff and entire faculty are very helpful.

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Adina Laura Achim

SIU shaped my character and helped me discover my passion. I met a professor who recognized my potential and redirected me to focus on international affairs.

If you want fully detailed information about this degree program, contact us. We are here to help you!