Bachelor’s Degree in Hospitality and Tourism Management

The Bachelor's Degree in International Hospitality and Tourism Management offered by The Global American University, Schiller is a comprehensive program designed to equip students with the knowledge and skills needed to excel in the rapidly growing international hospitality and tourism field. This program is available both in Madrid and online and has a duration of 40 months or 4 years*. The program also boasts multiple start dates throughout the year, providing students with the flexibility to join at their convenience. 

The curriculum is structured to provide students with a well-rounded education, focusing on foundational knowledge and a critical understanding of principles, theories, and current research in international hospitality and tourism management. Students will also gain a deep understanding of the management disciplines of marketing, human resources management, operations, and accounting within the context of the international hospitality and tourism industry.

One of the unique aspects of this program is its emphasis on practical learning and challenges with companies and organizations, providing students with a reality-based learning experience. The program also focuses on interdisciplinary education, with a business, digital, tech, and sustainability focus, preparing students for the evolving demands of the industry.

In addition to the academic curriculum, students will have the opportunity to learn from international faculty who are referred professionals, bringing updated knowledge and real-world cases to the classroom. Learning partners, which include business partners and organizations, will also play a crucial role in expanding community engagement and networking opportunities for students. Personal advisors will be available from day one to provide guidance and support in reaching students' academic and career goals. The program also offers a diverse community, with students from all over the world, creating a multicultural and inclusive learning environment.

Upon completing the Bachelor's Degree in International Hospitality and Tourism Management, graduates will be well-equipped to analyze and apply their knowledge of international hospitality and tourism management principles and practices. They will be able to assess emerging trends and practices in the industry, examine the impact of culture and global business practices, and develop and implement strategic business plans in different international markets. Graduates will also be able to demonstrate awareness of ethical issues and responsible citizenship in the professional context of international hospitality and tourism management, and effectively communicate and work in a team-oriented environment.