Unveiling Innovation: Journey into the Revolution of Music with Neil West | Schiller International University Skip to main content Skip to footer

In a world where innovation is the heartbeat of progress, there are rare moments that shape industries, redefine paradigms, and leave an indelible mark on society. Such moments are brought to life by visionaries who dare to challenge the status quo, envision the unimaginable, and then turn their vision into reality. Schiller International University proudly invites you to one such moment - a remarkable master class that promises to unravel the secrets behind the reinvention of the music business.

On Friday, September 15, from 4 pm to 6 pm CEST, the stage will be graced by a titan of the tech and music worlds, Neil West, the Creator of iTunes and former Head of Music at Apple. Prepare to be transported on a journey that unveils the evolution of music, technology, and the audacious spirit of innovation that defined an era.

The Genesis of Innovation 

Imagine a time when music was experienced through physical records, cassette tapes, and CDs. Then, envision a disruptor named iTunes that not only changed the way we access and consume music but also redefined the entire music business landscape. Neil West, the mastermind behind this groundbreaking platform, will take you behind the scenes to explore the genesis of iTunes and the audacious vision of Steve Jobs that sparked a revolution.

Reimagining Possibilities 

The Master Class promises to be a thought-provoking exploration of how iTunes reimagined the very essence of music distribution. From the creation of the platform to its global impact, Neil West will offer insights into the strategic decisions, technological innovations, and cultural shifts that paved the way for a new era in the music industry. Attendees will gain a comprehensive understanding of how Apple's disruptive approach transformed the way artists connect with their audiences and how listeners experience music.

A Visionary's Odyssey 

As the former Head of Music at iTunes, Neil West's journey is a testament to the power of ingenuity and determination. His strategic brilliance and relentless pursuit of excellence catapulted iTunes into a global phenomenon. During this master class, you will have the unique opportunity to hear firsthand about the challenges, triumphs, and pivotal moments that defined Neil West's tenure at the helm of Apple Music. His insights will provide a window into the mindset of an industry leader who not only witnessed history but actively shaped it.

Ignite Your Passion for Innovation 

Beyond the captivating anecdotes and historical revelations, the Master Class offers a chance for attendees to reignite their passion for innovation. Neil West's journey is a testament to the transformative impact of disruptive ideas, the courage to challenge conventions, and the persistence to turn dreams into reality. Whether you're a student, a professional, an artist, or an entrepreneur, this master class promises to spark your creativity and inspire you to explore uncharted territories.

Mark Your Calendar 

This is not just a lecture; it's an invitation to be a part of history in the making. The "How Steve Jobs Reinvented the Music Business" Master Class by Neil West is a golden opportunity to expand your horizons, enrich your understanding of innovation, and connect with a visionary who played an integral role in shaping the digital music landscape.

To secure your place at this momentous event, register now here and prepare to embark on a journey that transcends boundaries, defies expectations, and leaves an indelible mark on your perspective.

Join us on September 15 for an unforgettable master class that celebrates the power of innovation, the spirit of disruption, and the legacy of Steve Jobs in reinventing the music business.

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