A proposal focused on sustainability won the 1st edition of the Global Innovation Challenge with LOEWE Perfumes. Team number 1, formed by Klarytza Losada, Fernando Acosta, Annie Llombart, Diana Arevalo and Barbara Tabea addressed the sustainability challenge through educating employees, collaborating with elite universities and organizing an art contest and talent acquisition. Peri Anós, Global Media & Digital Performance Director, and Zahara Manchado, Global PR & Corporate Director from LOEWE Perfumes said, “They have captured what the brand stands for and how the brand expresses itself”.They also appreciated how the team incorporated all the feedback into the final proposal.
This was the final session of the Global Innovation Challenge, which had 3 cross-campus groups of students from The Global American University, Schiller, working with LOEWE Perfumes, and presenting their final proposals after three months of mentoring by both organizations. The project presented two challenges, sustainability and digitalization, which the students had to solve. Team 2 was formed by Carmen Terzian, Donald Dunkle and Solomiya Loyko and Team 3 included Jana Haidar, Aroe Talbot, Manuela Aspopijo, Remedios Santos, Smilla Todt and Zaid Samra. The project is part of the experiential learning methodology of The Global American University, Schiller, in which they work with challenge-based methodologies to foster innovation, problem-solving, communication and global mindset skills.
Throughout the challenge, the teams had to present their analysis on the positioning of the company, their key findings and user insights and the areas of opportunity on two key areas, digitalization and sustainability, receiving detailed feedback from Peri Anós, Global Media & Digital Performance Director, and Zahara Manchado, Global PR & Corporate Director from LOEWE Perfumes.
Jeanette Espinal, Dean of Students at Schiller, said, “I am very impressed by the level of work of all participating teams. Working with real challenges and top professionals, students learn to develop solutions to critical issues faced by companies today. They have also worked online on multicultural and interdisciplinary teams, learning to work collaboratively with people of diverse cultures and backgrounds to become real global professionals”.
The 3 teams included students from the 4 campuses (Tampa, Madrid, Heidelberg and Paris) and many nationalities–Spanish, French, German, Venezuelan, Egyptian, Jordan, Lebanese, American, and more–who showed their impressive analytical and creative skills.
The Schiller Global Innovation Challenge in collaboration with LOEWE Perfumes is designed to foster innovation, problem-solving, communication and global mindset skills from the Schiller International University students, while channeling the entrepreneurial and creative energy of the students to one of the world’s major luxury brands: LOEWE Perfumes.