Global Innovation Challenge – Students present initial ideas to LOEWE

Last week, the 3 cross-campus groups of students working on the Global Innovation Challenge with LOEWE Perfumes, presented their initial ideas to the project management team in a very intense, idea-packed session.

In the first Release session, the teams had to present their analysis on the positioning of the company, their key findings and user insights and the areas of opportunity, receiving detailed feedback from Peri Anós, Global Media & Digital Performance Director, and Zahara Manchado, Global PR & Corporate Director from LOEWE Perfumes.

The 3 teams included students from the 4 campuses (Madrid, Paris, Heidelberg, and Tampa) and many nationalities–Spanish, French, German, Egyptian, Jordan, Lebanese, American, and more–who showed their impressive analytical and creative skills. The students are now working with the feedback towards the next phase, in which they will propose a specific plan on the two challenges given by LOEWE.

The Schiller Global Innovation Challenge in collaboration with LOEWE Perfumes is designed to foster innovation, problem-solving, communication and global mindset skills from the Schiller International University students, while channeling the entrepreneurial and creative energy of the students to one of the world’s major luxury brands: LOEWE Perfumes.

The project is part of the experiential learning methodology of Schiller International University. Working with real challenges and top professionals, students learn to develop solutions to critical issues faced by companies today. They also work online on multicultural and interdisciplinary teams, preparing them to work collaboratively with people of diverse cultures and backgrounds to become real global professionals.