Master of Science in Digital Marketing and E-commerce

Dive into the dynamic and evolving world of digital marketing strategies, including social media, paid media, and E-commerce design. Learn how to create data-driven marketing solutions with Schiller International University's Master of Science in Digital Marketing and E-commerce.

Intake

October

Campus

Madrid, Paris

Duration

12 months

Credits

36 American Credits

Price

€ 19,560* / year

Study Master of Science in Digital Marketing and E-commerce

Learn how to craft a compelling 360º marketing strategy for effective digital campaigns and long-term growth with Schiller International University's Master of Science in Digital Marketing and E-commerce program. Gain a deep understanding of how to seamlessly integrate social media, SEO, SEM, and paid media, as well as master essential tools such as Google Ads and Meta Ads to help you make a real impact in the digital marketing and e-commerce field.

By pursuing our master's degree in digital marketing and e-commerce, you will have the opportunity to learn various content marketing strategies that can help you attract, engage, and convert customers through innovation. You will learn how to foster lasting connections and align your marketing efforts with your business goals. Join our comprehensive program to develop a strong online presence through digital branding and elevate user experiences with UX design. You will also have the chance to explore digital communication and social media marketing, allowing you to strategically engage with your target audience and create impactful brand messages that resonate across various platforms.

Curriculum*

The Master of Science in Digital Marketing and E-commerce degree at Schiller International University offers a meticulously crafted syllabus designed to equip you with the skills and knowledge required to navigate the challenges of the global business landscape. You will study the following courses applied to your industry:

Program Code	Subject	Credits
DME 501	Foundations of Digital Marketing and E-commerce	3
DME 510	Digital Communication and Social Media Marketing	3
DME 515	Inbound Marketing and Content Marketing	3
DME 520	Digital Branding	3
DME 525	Search Engine Optimization and Search Engine Marketing	3
DME 530	Web Analytics	3
DME 535	User Experience Design	3
DME 540	Growth Marketing Strategy and Financial Analysis	3
DME 545	Sales and E-commerce	3
DME 550	Customer Relationship Management Systems	3
DME 560	Big Data and AI for Marketing Analysis	3
DME 599	Capstone Project in Digital Marketing and E-commerce	3

Course Highlights

Master the FOUNDATIONS of digital marketing and e-commerce to gain a comprehensive understanding of the various strategies and tools.
Delve into DIGITAL COMMUNICATION AND SOCIAL MEDIA MARKETING, learning how to strategically engage with audiences across various digital platforms.
Explore INBOUND MARKETING AND CONTENT MARKETING techniques to attract, engage, and convert customers, fostering a creative and customer-centric approach.
Develop expertise in digital BRANDING, creating a strong and memorable online presence that resonates with target audiences.
Learn how to use and the importance of SEARCH ENGINE OPTIMIZATION (SEO) AND SEARCH ENGINE MARKETING (SEM) strategies to enhance online visibility and drive targeted traffic.
Master DATA ANALYSIS for data-driven marketing strategies, leveraging advanced technologies to derive actionable insights and enhance marketing effectiveness.
Explore GROWTH MARKETING STRATEGIES and financial analysis, aligning marketing efforts with business goals for sustainable growth and propelling your career to new heights.
Understand USER EXPERIENCE (UX) DESIGN principles to create seamless and engaging online customer experiences, maximizing satisfaction and retention.

*The curriculum is subject to change. Each campus and program may have additional requirements and exceptions.

Why Master of Science in Digital Marketing and E-commerce

Growth Digital Strategy Expert

Craft a 360º marketing strategy for impactful digital campaigns and sustainable growth. Seamlessly integrate social media, SEO, SEM, and paid media, mastering tools like Google Ads and Meta Ads for enhanced performance.

Creative Inbound Marketing

Explore content marketing, attract, engage, and convert customers creatively, fostering lasting connections and aligning marketing efforts with business goals.

E-commerce Innovation & UX Design

Develop a strong online presence through digital branding and elevate user experiences with UX design.

Strategic Digital Communication

Delve into digital communication and social media marketing. Strategically engage audiences, creating impactful brand messages that resonate across various platforms.

This is US

We are Schiller International University, the first American university established in Europe over 60 years ago. We offer a unique and immersive global education experience. At any of our four vibrant campuses in Florida, Paris, Heidelberg, or Madrid — you'll be surrounded by a multicultural student body. Here, you'll collaborate with your peers and industry professionals to tackle real-world challenges. Our hands-on learning methodology equips you with the skills leading employers crave, like critical thinking, data-driven decision-making, and cultural agility. Plus, our dedicated career services and accredited (US and European) dual degrees empower you to become a successful leader and thrive as a global citizen.

Our Numbers

+20K

Alumni

+130

Nationalities

60

Years of Experience

4

International Campuses

Fees

Cost of the Master of Science in Digital Marketing and E-commerce*

*Price per average school year – 10 courses/months – 30 credits. The standard price, not including additional possible scholarships.

Tuition fees for European campuses

€ 19,560

Tuition fees for the Tampa Campus

$ 21,600

* Standard price not including additional possible scholarship. Average school year – 10 courses/months – 30 credits.

SIU has partnered with Flywire, a global payment platform that helps you make international payments reliably, at favorable exchange rates, and without costly bank fees.

Scholarships Available!

Discover all the scholarships you can apply for and choose the one that fits your situation!

At Schiller International University, we provide you with a full detailed list of available scholarships: Initial eligibility, Documentation requirements, Amount of the award, Continued eligibility requirements, and Eligibility for reapplying upon loss of an award. If you need additional information or personalized attention, contact us. We will be happy to help you.

Cost of Living

Please check the table below to find the estimate we have calculated for various expenses you could face while living in one of the four cities our campuses are located in. The price is estimated on a monthly basis.

.	MADRID	PARIS	HEIDELBERG	TAMPA
Housing	€ 750	€ 950	€ 770	$ 800
Food	€ 200	€ 320	€ 270	$ 400
Transportation	€ 20-50	€ 40-84	€ 35-82	$ 50-75
Telephone	€ 20	€ 32	€ 40	$ 45
Miscellaneous Personal Expenses	€ 200	€ 300	€ 220	$ 400
Books, Course Materials, Supplies, & Equipment	€ 35	€ 35	€ 35	$ 37
TOTAL	€ 1,255	€ 1,721	€ 1,417	$ 1,757

Fees

Tuition Fees

Cost of the Master of Science in Digital Marketing and E-commerce*

*Price per average school year – 10 courses/months – 30 credits. The standard price, not including additional possible scholarships.

Tuition fees for European campuses

€ 19,560

Tuition fees for the Tampa Campus

$ 21,600

* Standard price not including additional possible scholarship. Average school year – 10 courses/months – 30 credits.

SIU has partnered with Flywire, a global payment platform that helps you make international payments reliably, at favorable exchange rates, and without costly bank fees.

Scholarship

Scholarships available!

Discover all the scholarships you can apply for and choose the one that fits your situation!

At Schiller International University, we provide you with a full detailed list of available scholarships: Initial eligibility, Documentation requirements, Amount of the award, Continued eligibility requirements, and Eligibility for re-applying upon loss of an award. If you need additional information or personalized attention, contact us. We will be happy to help you.

Cost of Living

Please check the table below to find the estimate we have calculated for various expenses you could face while living in one of the four cities our campuses are located in. The price is estimated on a monthly basis.

.	MADRID	PARIS	HEIDELBERG	TAMPA
Housing	€ 750	€ 950	€ 770	$ 800
Food	€ 200	€ 320	€ 270	$ 400
Transportation	€ 20-50	€ 40-84	€ 35-82	$ 50-75
Telephone	€ 20	€ 32	€ 40	$ 45
Miscellaneous Personal Expenses	€ 200	€ 300	€ 220	$ 400
Books, Course Materials, Supplies, & Equipment	€ 35	€ 35	€ 35	$ 37
TOTAL	€ 1,255	€ 1,721	€ 1,417	$ 1,757

Admission Process

1

Fill out the application Enrollment

Go to application enrollment.

2

Complete the interview

The interview with your Admissions Representative provides a great opportunity to ask questions, define your educational and professional goals, and discuss whether a Schiller degree will meet your needs.

3

Send all required admissions documents

This includes transcripts, passport documentation, proof of English proficiency, etc.

4

Once accepted, you will receive an acceptance package

In the case of students needing a VISA, you will receive a scanned copy of a conditional letter of acceptance, along with the invoice for your first semester’s tuition. Once it is paid, you will receive the official copy of your acceptance letter and acceptance package.

5

Congratulations!

You are now part of Schiller’s learning community.

Fill the Application Form

Credit Recognitions and Transfers

At Schiller International University, we understand that your academic journey is unique. If you've completed the American High School system, A-levels, AP (Advanced Placement), IB (International Baccalaureate), or the French Baccalaureate, you can accelerate your path to success.

Request a Credit Transfer Review and validate up to 36 credits of your General Education. Contact our admissions team for further information.

Global Employability Path

Try our Global Employability Path (GEP) to acquire knowledge, develop your soft skills, build connections, and succeed as a Smart Global Professional. The program is designed to provide graduates with one year and undergraduates with four years of skills training and experience. Upon completion, you will receive a Global Employability Certificate. We are confident that the GEP program will prepare you to thrive in a competitive and dynamic global environment.

Words From Our Alumni

Find out what our alumni say about their experiences at Schiller International University!

Allan Arciniegas

International Business (BS)

Absolutely wonderful!

One day, I came across Schiller University, and it seemed like a perfect fit for me. I was particularly excited to discover that they had campuses in multiple locations, including one in Tampa, where my dad lived.

Remedios Santos Molina

International Business (BS)

Transformative journey!

Schiller International University has been a transformative part of my journey. It not only provided me with a strong academic foundation but also shaped me as an individual. I'm grateful for the supportive community and the invaluable lessons I learned during my time at Schiller.

Hussain Ayoub

International Business (BS)

Amazing experience!

I already had family here in Germany and Schiller was the best choice for me. As a Schiller student, together with the education, living so close to campus was of great benefit. After class we can all go out and have coffee, lunch, or dinner together.

Madison Jefferis

International Business (BS)

Incredibly rewarding!

My experience of coming to the Schiller Heidelberg Campus and adapting to the local culture has been incredibly rewarding. Despite some challenges in the transition, being part of a smaller private university provided me with ample opportunities for personal and academic growth.

Words From Our Alumni

Find out what our alumni say about their experiences at Schiller International University!

Allan Arciniegas

International Business (BS)

Absolutely wonderful!

One day, I came across Schiller University, and it seemed like a perfect fit for me. I was particularly excited to discover that they had campuses in multiple locations, including one in Tampa, where my dad lived.

Remedios Santos Molina

International Business (BS)

Absolutely wonderful!

Schiller International University has been a transformative part of my journey. It not only provided me with a strong academic foundation but also shaped me as an individual. I'm grateful for the supportive community and the invaluable lessons I learned during my time at Schiller.

Madison Jefferis

International Business (BS)

Absolutely wonderful!

My experience of coming to the Schiller Heidelberg Campus and adapting to the local culture has been incredibly rewarding. Despite some challenges in the transition, being part of a smaller private university provided me with ample opportunities for personal and academic growth.

Hussain Ayoub

International Business (BS)

Absolutely wonderful!

I already had family here in Germany and Schiller was the best choice for me. As a Schiller student, together with the education, living so close to campus was of great benefit. After class we can all go out and have coffee, lunch, or dinner together.